Kanye West covers TIME

This is big time here.

Kanye West is named one of TIME’s Most 100 Influential People in the world and will grace (one of) the covers to the upcoming issue. With the cover and announcement reveal, we also see that Kanye will have his feature written on him by Elon Musk and we get a really fascinating, insightful video sit-down below.

Kanye talks about speaking truth, his first creative inspiration growing up, entering the fashion world (including revealing an inspiring moment), and finally his mission. This one is very good and I’ll leave it to you to feel the full impact of his words with no more of my own. Enjoy!


Kanye West would be the first person to tell you he belongs on this list. The dude doesn’t believe in false modesty, and he shouldn’t. Kanye’s belief in himself and his incredible tenacity—he performed his first single with his jaw wired shut—got him to where he is today. And he fought for his place in the cultural pantheon with a purpose. In his debut album, over a decade ago, Kanye issued what amounted to a social critique and a call to arms (with a beat): “We rappers is role models: we rap, we don’t think.” But Kanye does think. Constantly. About everything. And he wants everybody else to do the same: to engage, question, push boundaries. Now that he’s a pop-culture juggernaut, he has the platform to achieve just that. He’s not afraid of being judged or ridiculed in the process. Kanye’s been playing the long game all along, and we’re only just beginning to see why.