So, here’s something unexpected.
Diddy has a way of promoting his new perfume 3AM and the whole concept of this ad, directed artfully by NABIL, is what Diddy and longtime girlfriend Cassie do at the late hour. Diddy explains it more eloquently to Style.com below:
It’s a time to have fun and push the envelope a little bit. It’s definitely an hour where you would find yourself with a young lady. Anything can happen at 3 a.m., and in the video, you see a fantasy that’s in my head of what happened that night.
So yeah, NSFW. And they definitely pushed the envelope. I mean, Diddy gets to second base a times here, hah!