A slept on song and visual from Goodbye Tomorrow, now known as preme__xy. Posting this as I listen to another collab on the way between Preme and… Read more “Goodbye Tomorrow “Pray 2 God” (starring Yasmine of Krewella)”
Krewella talks women stereotypes and gives a BTS of “Somewhere To Run” with Forbes.
Press play on the debut album from the new Chicago artist (on our 2015 favorite album shortlist…)
Here’s the Krew at their rawest and realest as earlier today, they released their new video for lead single “Somewhere To Run”, shot in their new second home of Las Vegas. The City of Sins is actually the perfect and engaging backdrop for these sisters to literally run in and out of casinos and the Fremont Street Experience on a whim.
The video was shot guerilla style by their go to director Rory Kramer so the visuals have some crisp, yet chaotic clips. I enjoyed this style for this single and it’s made even better because Jahan and Yasmine show their fun oddball side throughout. You even get some #LoveWins imagery along the way too. Props to the Krew, Kramer, and Th3rd Brain as always, and peep the sisters’ message on the video below.
Thanks to all who checked out our video for Somewhere To Run. We filmed this guerrilla style in the depths of downtown Vegas, ducking in and out of casinos and roaming the dark corners of Sin City. There was no treatment, no rules- just a bunch of fuckery and spontaneous shooting. It explores our unbreakable bond and unconditional love as sisters, but how the closeness to each other and undying commitment to Krewella also brings out our insanity. Through it all at least we are going mad together!! and a BIG THANK YOU to our very dear friends who helped make our vision come to fruition @rorykramer @ktanch @talkshopstudios @th3rdbrain @tpreme @limandco @3lau @streetdrumcorps @nikkolamere @ninasahim
*bump* Originally posted 10:38am CT
When people ask me what artist from Chicago they should be checking for, I tell them Goodbye Tomorrow. With no hesitation. And if they have their phone out, I tell them to hit the Instagram and YouTube. If they’re at the comp, then the blistering Windows 95 inspired website: goodbyetomorrow.com.
Now, we have Goodbye Tomorrow’s third release, and second video: “Pray 2 God”.
The title resonates right away and is driven home from the very start as a high-pitched vocal repeats “Pray 2 God” for what becomes the chorus. A brooding production is bolstered by an eerie opera and the result is a sound as powerful and parallel with Kanye & Hov’s “H*A*M”. One layer of the beat even has a frenetic melody that matches the whirlwind of emotion heard on the verses and illustrated at times in the visual. I can imagine hearing this melody and the airplane downward spiral sound in my head during my own times of feeling overwhelmed. Just a cool subtlety in a song and visual full of them.
This visual tho…
It stars a familiar face throughout: another Chicago artist, Yasmine — 0.5 of the superstar EDM/punk/pop sister duo Krewella. She downright looks haunted, both before and after “God Mode activated”. Interpret that as you may as this trippy visual will leave you trying to put together what you just saw. It’s one of those videos you’ll watch again (and pause numerous times) to understand the path of Yasmine, how it relates to the song, and how it relates to U:
The bonus goodie is that, with the video only featuring the first verse and clocking in at a quick-hitting 2 minutes, Goodbye Tomorrow’s Soundcloud has the full version on top of the song being available on iTunes and Spotify. Press play below and hear the second rap verse, which features a slick, personal nod to Krewella and a couple lines alluding to the rapper’s past.
Instant *TIBS FAV. with the beautiful sound, aesthetics, and motivating words blending together to bring Goodbye Tomorrow to 3 for 3. Needless to say, I can’t wait to see what other songs and visuals are on deck this summer for the mystery Chicago artist.
h/t i-D x VICE on the premiere