UK based store TopShop is set to open its doors at 10:30 AM Thursday, September 8th at 830 North Michigan Avenue here in Chicago. Prior to opening, the trendy British brand has creatively sparked hype in Chicago fashionistas. They have had a secret store concept space for months, featuring pieces by a few elite designers, hand-picked by the team for sale to the public at 900 North Michigan, space #519. TopShop’s fashion truck has been hitting the streets, handing out Union Jack scarves, and just yesterday: free totes with gift cards worth up to $100.
Designers Simone Rocha and Michael van der Ham collaborated on pieces arriving in Chicago today. It is rumored that Rihanna will design a line for TopShop; she has worked with the brand last year styling 5 lucky ladies at the Oxford Circus store in London. This years Autumn/Winter 11/12 collection seems to be right out of Cruella De Vil’s closet featuring an array of dalmation themed garments from shrugs, jackets, dresses, to the model’s hair and makeup.
During Lollapalooza they threw a star-studded after party featuring performances by Tinie Tempah, DJ Kid Colour, and DJ Moneypenny. No doubt their opening event Thursday night during Fashion’s Night Out, will draw crowds especially with rumored guests Prince and Janet Jackson, and tentatively performing is Kanye West, shutting down Michigan Ave. The British company definitely knows how to make their mark in the Windy City; they aren’t just selling clothes but an experience with the brand and I can not wait to see what comes next from TopShop!