This year’s SXSW had a ton of great shows. Without a doubt, one of the standouts was the MTVu Woodie Awards. Despite a number of talented artists performing at the show, everybody’s attention was focused on the person set to close it out: Childish Gambino.
Around 10 PM, the first few notes from “3005” echoed through the speakers. To everyone’s surprise, instead of walking out onto the stage, Childish Gambino began the song from outside of his trailer. Wrapped in tiny color changing lights, Gambino worked his way past the ticket gate and concession stands. As the hook began, a small marching band (also decked out in small lights) appeared behind him. Gambino then proceeded to make his way through the crowd and onto the stage. Needless to say, it was an awesome entrance.
After “3005”, Gambino went straight into “Sweatpants”. He spit each line with his trademark bravado. The crowd went nuts as he went into his rapid-fire flow toward the end of the song. The last line of the song (“And I don’t give a f**k about my family name!”) was punctuated with him dropping the mic and then walking away.
But the show was far from over. As the night went on, Gambino performed a medley of his biggest songs including “Crawl”, “Telegraph Ave”, “Black Faces”, “Heartbeat”, and “Freaks & Geeks”. He closed out his set with an energetic performance of Bonfire.
Overall, it was a great show. Childish Gambino brought his A-game and showed why he’s one of the most exciting artists out right now.
Every year SXSW gets bigger and bigger, but did this year get too big and crazy? There is such a thing as too much of a good thing. I hope that made sense.
As expected, there was music everywhere. People lined the streets hoping to get a glimpse a celebrity or catch a free show. Everything from Lady Gaga showing up at the Doritos Stage, Ludacris at the Dickies, Rick Ross bringing Erykah Badu to help him close down the Fader Fort Saturday night, SXSW was very sure to please.
Video by Lerin Lockwood
And of course… there were the parties. Nothing like coming up to the Illmore to see Steve Aoki and capping the evening off with G-Eazy. The parties went on till 6 in the morning, even when the liquor ran out closer to three. Moving from the previous year’s mansions, this year was at a youth center. It was a little bit of a throwback vibe. I almost felt like I was at my high school’s homecoming. The line up was still sick though and of course, Steve Aoki caked some concert goers.
Some of the hottest house parties were Soundcloud who introduced the public to some great hip-hop acts that will really make some big waves this year. Soundcloud hosted a laid back but really solid set Thursday night with Ab-Soul, Isaiah Rashad, Chuck Inglish, and the perfect ending with Schoolboy Q. During the daytime, the Spotify House was solid. Filled with interactive demo walls of their upgrades to Spotify, trivia games, free food and drinks, and brand new sounds from up and coming artist Vancejoy. I love coming back from Austin with a filled playlist that I will be sharing later this week.
Schoolboy Q performs “Man of the Year”
Live at the Fader Fort (Video via Fader Fort)
Always a go to spot, with the 3 block line to prove it, the Fader Fort opened and closed hard bringing in unthinkable lines everyday. From old school smash hits like Jeremih’s Birthday Sex and Jojo’s Leave Get Out, to new songs by Chromeo, Vic Mensa, and lastly Rick Ross shutting down the fort, Fader has become an institution and definitely a festival within itself. //instagram.com/p/ljKjD5CnwF/embed/ Then there was’s Ludacris’s Friday night show. He came out so hard the soundstage basically imploded forcing a 10 minutes intermission at Dickies. He made sure to come even harder, playing throwbacks like Stand Up and Whats your Fantasy, I think this my favorite show. Thanks BMFMedia for hosting.
Childish Gambino seemed to have OWNED SXSW. Everyday he had something. From his appearance at the MTVU Woodies, his Hackathon, and his Saturday night free show in Butler Park, Gambino owned it all. I didn’t get to check out all of his shows (I know, I’m kind of bummed), but I will be seeing him in concert on Wednesday in Chicago. Though Wednesday night’s tragedy had a looming presence on Thursday’s shows and with Tyler the Creator inciting a riot and later being arrested at the airport proves how out of hand anything goes at SXSW. Would I do it all over again? Yes, absolutely, because seriously I wouldn’t know where else I could experience anything like this. Every year is a wild card. As always, follow us on Instagram and Twitter for the latest updates.
TheThrone returns for SXSW. The two will perform on Wednesday night at an undisclosed location, and in true SXSW fashion, announced the day of the show. Unfortunately for #TeamiPhone, only Samsung Galaxy owners will be allowed entry, as the tech company will distribute concert wristbands through their newly launched radio service Milk Music. Fans can pick up their wristbands at the Galaxy Experience pop-up location at 2nd Street and Trinity Street starting Tuesday at 10 a.m. CT.
Solange brought great energetic vibes to the FADER Fort stage at SXSW last week. What’s cool about Solange is that her music has this revamped for modern times 80’s pop and 90’s R&B inspired sound from her beats to lyrics (a little David Byrne sounding). And her attire, wearing a Pencey Spring 2013 suit jacket and dress pant (which was a collaboration with artist DJ Mia Moretti) was an ideal fit that paired well with the vibe of her music.
Here’s my personal favorite song of hers, “Losing You”. It’s the song that rebranded her into the indie industry – creating a more authentic place for herself and her music choice.
Plus, The FADER Fort always has a great stage and lighting and that adds to the concert experience. Their own lighting designer caught our compliment on Instagram! We’ll have our own original video of Solange (and more artists) from FADER Fort at SXSW — stay tuned!
Photo by: heath_michaels
TIBS ED. NOTE: We also got a shoutout from Solange herself! Jodeci was backstage and talked with her after the set. Solange shouted Jodeci and her friends on Twitter, showing love back to her fans. Gotta love her humble and giving spirit as well!