Since Wavefront folded a couple years ago, I’ve been itching for another event to be held on the city’s greatest asset – the waterfront. Cue Mamby on the Beach, Chicago’s newest music festival, which hit Chicago’s South Shore over the weekend. Water was centrally located and easy to find, police on site were friendly and helpful, and the people at Mamby were laid back and friendly – a refreshing change from the reckless neon kids of similar events.
Empire of the Sun and Passion Pit headlined the fest, but it was The ‘Go’s own Holt who stole the show. When he took the stage there couldn’t have been more than 100 people there. But the law of attraction would prove strong for the G.O.O.D. MUSIC signee, as Holt brought something to Mamby no one else would – real trap music. It was a much needed change of pace from the dominantly electronic lineup, a breath of fresh air for hip hop heads like myself. Fellow Treated Crew leaders Mano and Mic Terror kept the energy up as people flocked to the stage, and when it was all said and done an intimate crowd had become a high octane mob.
With Chicago’s skyline glistening across the lake and forgiving sand beneath your feet, Oakwood Beach served as an ideal location for the festival. I’m proud to live in a city accommodating a growing taste for live music and peaceful gatherings, and stoked to see Mamby on the Beach possibly become a staple of what we like to call Summertime Chi.